Aug 27, 2018
The success of any restaurant is its menu. While an awesome location, a cool name, or eclectic décor may be a great hook to attract new customers, it’s the food that keeps them coming back!
As the glorious glow of summer begins to fade and temperatures start to dip, patrons desire for heartier menu offerings begin to rise. This is a good opportunity to unveil some new mouthwatering fall features.
Lighter summer fare, such as cold soups, fresco salads and grilled meats give way to hearty pastas, stews, pot pies and roasted meats. This doesn’t mean we need to revamp every item on the menu, however, a few new selections each season will surely be appreciated by your patrons.
As you update your fall menu offerings, pay close attention to the descriptors used in your menu copy.
Taste expectations influence our evaluation. We are influenced by subconscious cues. By simply reading words such as “juicy”, “velvety” sends a signal to our brains that subconsciously activate our salivary glands preparing us for something delicious!
Research found that descriptive labels on menus can increase sales by as much as 30% and menu items were ordered 27% more often! Also reported that patrons who read these descriptions felt more satisfied with their meals than those who read simple descriptions.
Some great “food for thought”!
Nov 6, 2019
Ready or not, it’s time to get in the Holiday spirit! We have some excellent suggestions to get you geared up for this bustling restaurant season. From décor to easy adapt menu items and even charitable suggestions, we have the tricks of the trade in an actionable format for you! Get Dec
Nov 6, 2019
While these may seem like logistical challenges with margin pressures, you can’t ignore their growth! It’s time to get in the game or risk getting left behind. How much of an opportunity is it? Take a look at some facts: Delivery sales jumped by 44% in 2018 over 2017 The term was “
Nov 6, 2019
Just as consumers have pushed for customization in foodservice, choosing everything from bowl formats to burritos to the ingredients that go into each of those, consumers are now looking to custom diets that fit their individual lifestyle. And just to drive home how vital food is to overall health
Sep 26, 2019
St. Andrew’s Hespeler Presbyterian Church supports it community members with its Hope Clothing program
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