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New online campaign introduces consumers to the faces behind their food

Gay Lea Foods is proudly supporting Farm and Food Care Ontario’s (FFCO) new Faces Behind Food campaign, a creative, consumer-directed Instagram initiative promoting Ontario’s agri-food sector.

Inspired by the photoblog and Instagram account, Humans of New York (which features portraits and short interviews with New Yorkers), the campaign targets urban consumers long-removed from farming and food production and introduces them to the people and passion behind the food they love. Employees from Gay Lea Foods’ Longlife and Teeswater locations participated in the campaign, volunteering to be photographed and interviewed about working in the dairy industry, and life in general.

Faces Behind Food was launched in mid-April at a Toronto screening of Before the Plate, a Canadian documentary about where our food comes from and how it gets to us. The account’s primary target audience is non-farming urban consumers aged 18-30 years old, with content also designed to appeal to food bloggers, registered dieticians, foodies, chefs, food stylists, nutritionists and the media. Gay Lea Foods employees will be featured on the Faces Behind Food account throughout 2019. Click here to follow the campaign.

Adam Langley (left), Production Supervisor at our Teeswater location, and Alek Zelnins, Maintenance Supervisor at Longlife (our fluid milk plant), are two of the Gay Lea Foods employees featured as part of the Faces Behind Food Instagram campaign.    

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