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The shrinking dayparts

As customers continue to expect varied menu options across all dayparts, for instance the growing popularity of the all-day breakfast, the lines between traditional day-parts is becoming increasingly blurred.

Lunch and dinner menus are quickly melding into one and breakfast menus are rapidly growing. As these dayparts continue to merge there is a great opportunity to menu non-traditional breakfast items. As we become more innovative with our menu offerings, we need to be mindful that today’s health-conscious guests continue to search out establishments that serve menu offerings free from artificial flavours and colours and made with ingredients obtained, where possible, from sustainable, ethical sources.


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